10 Ways to LensCrafters Leaseholder Success

O.D. shares tips to building a thriving LensCrafters practice

Judi Schaffer, O.D., Ft. Lauderdale, FL, has been a successful LensCrafters leaseholder for more than 12 years. She has created this list of 10 tips that have aided her.

1. Take Charge. It’s your business, and encourage the staff to feel the same way. Empower them to make decisions in your absence.
2. Treat Patients Like Family. Happy patients are your best advocates. Make sure everyone leaves satisfied.
3. Details Matter. Keep the office looking clean and attractive. Have current magazines in the reception area.
4. Be Positive. Smile. Patients want to spend their time and money in a place where they are valued.
5. Who Needs Help? Find those people and places where eye exams and emergency visits may be needed. Bring business cards to hotels and local businesses.
6. Befriend the School Nurses. Bring contact lens solutions and cases to school nurses for students who forget theirs. The nurse can pass along your business card.
7. Network Everywhere. Don’t leave home without your business cards.
8. Volunteer. Support local charity organizations and donate to your patients’ charities.
9. Get Political. Support your state and local optometric society. Be aware of issues that can affect your scope of practice.
10. Be Passionate. Give from the heart and have fun.