Spotlight on Dr. Hults' Success

Contact lens reordering link on practice web site boosts sales

Richard E. Hults, O.D., M.B.A., J.D., and ALLDocs annual meeting planner, is featured on the cover of the 2Q 2008 issue of Contact Lens Profit Advisor, the quarterly publication of ABB CONCISE. The article reports that about 40 percent of Dr. Hults' contact lens sales go through yourlens.com, a patient contact lens reordering service linked to his web site. Dr. Hults encourages O.D.s to use yourlens.com for their patients.

O.D.s who don't have that functionality on their web sites are losing business, he says. "You don’t have to reinvent the wheel. All you have to do is say yes to a company like ABB CONCISE, and it can boost your practice immediately. You can recapture that business from patients who shop the Internet," he says.